Age of Adaptation

The Quest for New Association Business Models

Non-profit organisations are now driven to rethink their mission, purpose, values, and the means and speed with which they interact with their members, partners, and benefactors.

" As with many concepts, the easiest way to define NDR is by stating what it is not: it is not a traditional means for generating revenue, in the sense that it is not linked to the collection of membership dues. "

One of the oldest forms of organised human interaction – the association – has been affected by the ever-growing interconnectedness of people, processes, knowledge dissemination, and communication – or what we simply call globalisation. Associations are compelled to find new ways to be sustainable and resilient in a world where everything is fast, and nothing is ever unique.

As traditional income streams are eroded by this changing world, a popular discussion has become that of new business models. What is non-dues revenue (NDR) and why are associations increasingly looking for such streams of income? What are the sources of NDR and can the non-profit organisation using them remain self-sustainable, relevant, and à la mode? And what is the potential of each NDR source? We attempt to answer these questions using relevant examples from the practice of the Kenes Group Associations team.

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For more information, contact:

Magdalina Atanassova

Marcom & Brand Manager

Email. matanassova(at)kenes(dot)com

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