Strategy for Associations Going Virtual

In the past few months, a lot of small meetings became webinars and a few societies staged their first virtual conferences. Online and in-person events have common elements, as well as many different strengths and weaknesses.

While restrictions remain in place, we will continue to explore the evolution of online meetings and demystify the notion of a virtual conference. Is it something as simple as a giant Zoom call, or does it entail more than that? Can simply renting a platform solve it all? And what is the purpose of event planners now?

Creating a virtual congress is as complex as staging a face-to-face one, and it needs a similar mix of essential features, including working with a professional conference organiser (PCO), selecting a (virtual) venue, and delivering a well-thought-out experience. This white paper is designed to guide associations in building compelling virtual experiences.


Download the full white paper here:


What is in the white paper:

  • Develop an action plan – The needs of all stakeholders have changed – adapt.
  • Choose length and format – Shape the virtual event to achieve the planned meeting goals.
  • Go the extra mile – Avoid the common obstacles to a smooth experience.


For more information, contact:

Magdalina Atanassova

Marcom & Brand Manager

Email. matanassova(at)kenes(dot)com