Strategy for Associations Going Virtual

Strategy for Associations Going Virtual

Roadmap to building the right virtual experience

What is in the White Paper

While some associations are adapting quicker than others, there remains a general misconception on what is a virtual event – is it something as simple as a giant Zoom call, or does it entail more than that? Can simply renting a platform solve it all? And what is the purpose of event planners now? Creating a virtual congress is as complex as staging a face-to-face one, and it needs a similar mix of essential features, including working with a professional conference organiser (PCO), selecting a (virtual) venue, and delivering a well-thought-out experience. This white paper is designed to guide associations in building compelling virtual experiences.

Sezen Elagoz is a Business Development Manager for Kenes M+, the company’s division for small and medium-sized events.

Carolina Groenendal is managing the industry liaison & sales department, working closely with medical device and pharmaceutical companies sponsoring Kenes Group events.

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