Kenes Group, a global leader in Professional Conference Organisation (PCO), Association Management (AMC), and Continuing Medical Education (CME), proudly announces the launch of its refreshed brand identity. This significant transformation, marking the company’s 60th anniversary, underscores Kenes Group’s unwavering commitment to innovation, expertise, and empowering knowledge within the events industry.
The rebrand, unveiled as part of this milestone year, is a visual and strategic evolution designed to reflect the company’s growth, pioneering spirit, and forward-looking vision.
“At Kenes Group, we are always exploring new ways of disrupting and pioneering the industry, whether it is through how we develop our business, through our technological innovations, or our public image,” said Ori Lahav, CEO of Kenes Group. “Our new branding is a statement of both legacy and innovation, a tribute to the image that has accompanied countless event teams for decades and a fresh start of what we expect will be more decades to come, empowering knowledge with our leadership.”
A Brand That Reflects Kenes Group’s Journey and Future
The rebranding process was a creative journey spanning nearly a year. Kenes Group collaborated with three design agencies and reviewed over 30 unique proposals before arriving at a concept that truly represents its heritage and ambitions. The new brand identity retains the iconic red colour, symbolising passion, focus, and energy while introducing a refined logo with modern, organic shapes that reinforce the company’s dynamism and forward-thinking ethos.
“The decision to refresh our brand was not one we took lightly. It was driven by the need to reflect our position as a leader in innovation, expertise, and empowering knowledge within the event planning and association management industry,” explained Milush Bahanov, Global Marketing & Communication Manager. “Our new brand needed to capture the energy and vision of Kenes today while staying true to the values that have built our reputation over 60 years. It had to tell the story of our growth, our expertise and our pursuit of excellence.”
A Thoughtful and Meaningful Evolution
One of the key elements retained in the refreshed branding is the Kenes Swoosh (a curved shape that represents growth, movement and energy), an integral part of the company’s identity that symbolises continuous progress, learning, and innovation. Initially introduced in previous iterations of the logo, the Swoosh remains a powerful emblem of Kenes Group’s journey from a modest beginning to a global industry leader. “Today, I am proud to say that we have a brand that not only reflects who we are but also who we aspire to be,” Bahanov added.
A Legacy of Excellence, A Future of Possibilities
For 60 years, Kenes Group has set industry benchmarks in PCO, AMC, and CME services, consistently delivering exceptional experiences for professional communities worldwide. The rebranding signifies not just a visual change but a reaffirmation of the company’s mission: to empower knowledge, foster collaboration, and drive innovation in global events and association management.
“We believe this is more than just a new look—it is a symbol of our continued evolution and our ambition for the future,” said Lahav. “We invite our partners, clients, and stakeholders to embrace this transformation with us as we continue to shape the future of knowledge exchange and professional events.”
For more information about Kenes Group and its rebranding, please contact:
Milush Bahanov
Global Marketing & Communication Manager
e: mbahanov@kenes.com
Kenes Group