At first, it seemed that it will affect only certain continents when, at Kenes Group, we already started coming up with solutions for those delegates who could not travel. Yet, the pace intensified quickly, and many events had to make momentary decisions on how to remain viable, serve their communities, and deliver the education that they have been planning for.
We went through this wave too – we had an event take place in a safe city, only to have the same place under lockdown a couple of weeks later. We had to make decisions for several events, as during this time of the year the high season for conferences naturally picks up. We kept cancellations at a minimum, postponed most events, but there was one event in particular that we took a leap of faith to turn into virtual, with less than three weeks lead time – the 2nd AAT-AD/PD™ Focus Meeting 2020.
This event has now given us a new kind of freedom, adding a new dimension for us to create in. With some of our postponed events coming in the next few months when travel will clearly not be restored, especially for medical doctors, we are turning more and more meetings to fully virtual experiences.
The latest Kenes Group white paper explores the expedition into this uncharted territory – that of the virtual conference.
Download the white paper here: https://kenes-group.com/virtual-expedition/
For more information, contact:
Magdalina Atanassova
Marcom & Brand Manager
Email. matanassova(at)kenes(dot)com