While some associations are adapting quicker than others, there remains a general misconception on what is a virtual event – is it something as simple as a giant Zoom call, or does it entail more than that? Can simply renting a platform solve it all? And what is the purpose of event planners now? Creating a virtual congress is as complex as staging a face-to-face one, and it needs a similar mix of essential features, including working with a professional conference organiser (PCO), selecting a (virtual) venue, and delivering a well-thought-out experience. This white paper is designed to guide associations in building compelling virtual experiences.