First Global PCO to Fully Optimise Marketing Automation Software
Kenes is the first PCO to be fully supported by Marketo’s market-proven “automation systems that convert once faceless databases into virtual audiences with real people.”
Geneva, Switzerland, July 30, 2015 – Kenes Group, a leading Professional Conference Organiser (PCO) and Association Management Company (AMC) is pleased to announce the recent integration of Marketo digital marketing and marketing automation software into its global congress marketing. Kenes is the first PCO to be fully supported by Marketo’s market-proven “automation systems that convert once faceless databases into virtual audiences with real people.”
For Kenes’ global marketing division, the immediate benefits of Marketo are such that Kenes clients will receive better, more targeted, more relevant marketing services that at the end of the day, will increase their event results. This translates into the creation of more efficient, more relevant with the ability to succinctly track email marketing activities, honing in on prospects and delegates’ individual needs and interests. This includes developing effective email marketing, landing pages, campaign management, lead generation, CRM integration, social marketing, and marketing analytics.
Founded in 2007, Marketo (NASDAQ: MKTO) is the leader in digital marketing software and solutions, with a focus on digital, social and mobile technologies and how organizations and marketers need to interact with people. Called engagement marketing, Marketo’s vision is rooted in the idea that both the day-to-day jobs and the strategic role of marketing and sales professionals have been disrupted by repeated waves of change. Today, marketing departments are increasingly responsible for leading and shepherding their customer journeys, and as a result, have become more important to companies’ customer acquisition success, and ultimately, revenue growth.
Kenes is the only global PCO to integrate Marketo’s Best Practices for Email Marketing. “We have been using Marketo since the start of 2015 for all of our digital marketing. Marketo has really moved us to the forefront of marketing technologies,” said Ori Lahav, Director of Marketing at Kenes. “In just over six months, we have seen a 35 percent increase in the number of leads, as well as a 10 percent increase in click conversion rates. These numbers are amazing, considering we are still in the initial stages of implementation.”
Dedicated to improving and enhancing the congress delegate experience up to and including the event itself, increasing audience engagement is an integral part of the process and can make – or break any meeting. With Marketo, Kenes has launched successful email campaigns, deployed a new ERM strategy to further penetrate prospective audiences, and ultimately, increased a company-wide understanding of email marketing dynamics.
Marketo (NASDAQ: MKTO) provides the leading marketing software and solutions designed to help marketers master the art and science of digital marketing. Through a unique combination of innovation and expertise, Marketo is focused solely on helping marketers keep pace in an ever-changing digital world. Spanning today’s digital, social, mobile and offline channels, Marketo’s Engagement Marketing Platform powers a set of breakthrough applications to help marketers tackle all aspects of digital marketing from the planning and orchestration of marketing activities to the delivery of personalized interactions that can be optimized in real-time. Marketo’s applications are known for their ease-of-use, and are complemented by the Marketing Nation®, a thriving network of more than 400 third-party solutions through our LaunchPoint® ecosystem and over 50,000 marketers who share and learn from each other to grow their collective marketing expertise. The result for modern marketers is unprecedented agility and superior results. Headquartered in San Mateo, CA with offices in Europe, Australia and Japan, Marketo serves as a strategic marketing partner to more than 3,950 large enterprises and fast-growing small companies across a wide variety of industries. For more information, visit www.marketo.com.
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