CMW: Planting a Legacy for a Greener Future

Kenes Group Celebrates 60 Years with a Bold Reforestation Initiative in Tanzania

As Kenes Group celebrates 60 years of advancing medical and scientific knowledge through international congresses and professional events, the company is looking beyond milestones—towards measurable impact.

In a move  that fuses purpose with responsibility, Kenes has launched the Kenes Forest, a reforestation initiative in partnership with Treebytree, designed to restore degraded landscapes in Tanzania and help offset the carbon emissions associated with global business travel.

Rooted in Responsibility

For six decades, Kenes Group has connected people through science, education, and shared purpose across borders. But global impact also brings global responsibility. With international business travel as a core part of operations, the company has committed to mitigating its environmental footprint through long-term, meaningful action.

The Kenes Forest is the embodiment of that commitment—an ongoing initiative to restore dry, degraded landscapes in Tanzania by supporting natural reforestation efforts led by local farmers. In partnership with Treebytree, Kenes is taking a regenerative approach to business travel, linking every trip to a positive environmental action.

Measurable Impact

Since its launch on 12 February 2025, the initiative has achieved remarkable results. As of September 2025:

• 1,464 trees regreening the planet
• 35,225 kg CO₂ sequestered to date (equivalent to 6.8 flying days)
• 281,000 kg CO₂ projected over the trees’ lifetime
• 4 million liters of water retained to date (equivalent to 294.4 shower days)
• 32 million liters projected water retention over the trees’ lifetime
• 20 households in Tanzania directly benefiting 

These trees, now part of a growing forest, continue to deliver environmental and social benefits for years to come.

A Regenerative Partnership

At the heart of this effort is Treebytree, a global platform connecting businesses with high-impact nature restoration projects. In Tanzania, where land degradation threatens biodiversity, livelihoods, and climate resilience, Treebytree collaborates with local farmers using Farmer Managed Natural Regeneration (FMNR)—a sustainable, community-led approach to bringing trees back to life.

This collaboration does more than absorb carbon. It restores soil health, strengthens biodiversity corridors, revives water cycles, and supports long-term food security. Each tree is both a climate solution and a tool for community empowerment. The project’s success is inseparable from the active participation and leadership of local farmers—particularly women—who are central to agroforestry in the region.

“We are proud to mark our 60th anniversary with a project that reflects our values and creates a legacy of real, measurable change,” said Elena Fis, Kenes Group’s Sustainability Manager. “This is not just about offsetting. It’s about regenerating—land, ecosystems, and lives.”

Advancing Global Goals

The Kenes Forest initiative supports several United Nations Sustainable Development Goals (SDGs), including those aimed at improving health and well-being, promoting quality education through environmental literacy, advancing gender equality via the empowerment of women in agroforestry, and encouraging responsible consumption and production by restoring ecosystems and natural resource cycles.

A Call to Collective Action

The Kenes Forest is a call to action for the wider community. Clients, partners, and delegates are invited to join the journey, helping grow the forest and expand its environmental and social impact.

As Kenes Group looks to the future, the message is clear: sustainability is not a milestone—it’s a mindset. The Kenes Forest stands as a living legacy of what’s possible when business success is aligned with global responsibility.

By Iva Popova, MarCom Manager,  Kenes Group