How a digital-first approach brought 319k impressions to WCP posters

The 2019 World Congress of Psychiatry gets an online boost

By making its conference abstracts and posters easily accessible online, the 19th WPA World Congress of Psychiatry (WCP) was able to boost engagement with its stakeholders by securing over 319k impressions of conference posters – increasing both the reach and longevity of the event.

20.01.2020
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" A key goal of our World Congress is to promote collaboration and facilitate the sharing of global research
in psychiatry – and we are always looking for new and innovative ways to do that. Working with Kenes and
Morressier to use ePosters at our 2019 Congress helped us deliver on that goal. "

The challenge

The World Psychiatric Association (WPA) is psychiatry’s global association representing 140 psychiatric societies in 120 countries and bringing together more than 250,000 psychiatrists worldwide. Each year, several thousand psychiatrists and other mental health professionals come together at the association’s annual congress, where psychiatry’s latest research and learnings are presented, shared, and discussed. Prior to employing Morressier’s technology, the pivotal research at this event was largely restricted to the offline realm, leaving its full potential untapped. The submission process for posters and presentations was tedious and manual, and the short presentation times during which researchers could
discuss their work resulted in low registration numbers for poster presentations. Moreover, without a range of digital content capabilities, WPA was missing out on essential insights into the research at the congress, such as poster performance and trending research topics and keywords. As such, the society lacked the tools to broaden the reach of their congress and ensure the program was as relevant as possible to all delegates.

The move from offline to a rich, digital solution

Kenes Group engaged Morressier as the content management software provider for WCP 2019 to ensure delegates had a more interactive and long-lasting event experience. Morressier transformed how attendees consumed and engaged with the research by bringing all abstracts and posters online and showcasing them on a dedicated conference page before, during, and after the event. With a focus on making all research easily accessible and discoverable, delegates were able to better prepare by viewing posters close to 12,000 times in the lead up to the event. In total, the posters and abstracts received over 319,000 online impressions from delegates and researchers around the globe.

A transformative research experience

Morressier ensured that the research took center-stage at the WPA congress and presenters achieved prominence both onsite and after the event concluded. Over 96% of all presenters chose to make their posters public on the platform, highlighting that they greatly value the opportunity to share their work globally.

The power of data

The switch to a digital-first content management system allowed WPA to gain invaluable insights
into the performance and reach of all ePosters. Morressier’s metrics uncovered trending topics,
keywords, and posters, helping the association plan next year’s program more effectively. Authors
received statistics detailing how their research performed both at the event and online and were able to further benefit by showcasing their research long-term on the Morressier platform.