Engaging the Community Online and Offline with Social Media

Exemplary Social Media Campaign

The Kenes social media team helped ESPID in building a strong community by creating a well thought out online campaign prior to the annual meeting of the organisation.

22.10.2019
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" 7 AMBASSADORS
8.4M #ESPID2019 IMPRESSIONS
2,308 ATTENDEES "

Client: European Society for Paediatric Infectious Diseases (ESPID)

Event: 37th Annual Meeting of the European Society for Paediatric Infectious Diseases (ESPID) (http://2019.espidmeeting.org)

Services: Logistics; Congress Management; Social Media Management; Content Provision; Marketing and Promotion;

Challenge

ESPID’s annual meeting brings together the most prominent researchers in the field of paediatric infectious diseases, epidemiology and immunology.

The goals for the 37th edition of the conference the association included:

  • to increase engagement with the meeting content
  • to reach new people that have not been engaged before online

Solution

The solution came from introducing a Twitter Ambassadors’ campaign. After announcing an open call for event ambassadors and following a careful selection only seven of those influencers were invited to take part. Their responsibilities were to promote the ESPID 2019 with different content and retweeting the official posts, engage with the conversations around the meeting, and reach out to their followers.

Outcomes

The ambassadors successfully helped in reaching a new audience, including many younger professionals, who they connect with. Every month they were sending out content and sharing the hashtag, assisting in the spread of information. Additionally, all these meeting influencers help with original content and promotional videos of themselves explaining why they will attend ESPID 2019.

The largest benefit of this program was having the community see that their peers were talking about the meeting and not just the society. Three of the ambassadors were ranked among the top 10 Tweeters onsite.