BrainTech 2019: Making the most of networking through technology

Tech solution for tech-savvy audience

Networking is one of the top reasons why delegates come to BrainTech, so we pioneered a new mobile event app to enhance this experience for participants.

05.07.2019
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" 620 ATTENDEES
70% APP ADOPTION RATE
296 EXCHANGED MESSAGES "

Event: 4th International Brain Technology Conference (https://braintech.kenes.com/)

Services: Congress Management; Logistics; Accounting & Financial Management; Marketing; Meeting Architecture

 

Challenge

Knowing that the audience is very tech-savvy, the challenge was finding ways to keep a fresh and dynamic format while introducing effectively technology components that would improve the overall delegate experience.

Solution

Networking is one of the top reasons why delegates come to this conference, so we pioneered a new mobile event app to enhance this experience for participants. During the registration process, delegates were asked to fill in a short form about their job and professional interests. Based on that information, the app offered recommendations on who to connect with. Also, the app had an AI algorithm that learns from the participant’s activity (for example, bookmarked sessions) to make the recommendations even more personalised. Delegates had the opportunity to send private messages to other attendees, requests meetings and book a table at a designed area within the exhibition space.

Outcomes

As a result, hundreds of messages were exchanged together with meeting requests. The app also included voting and word cloud features, which were widely used by speakers and the Masters of Ceremony to create highly engaging sessions, debates, and competitions.