PPC Campaign Manager – Sofia / Madrid

14.11.2022
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Kenes Marketing department is looking for a talented PPC Campaign Manager to join it’s team!

Responsibilities:

  • Creating, developing & implementing effective long- and short-term paid search strategies with good Return on Advertising Spend (ROAS).
  • Executing & optimizing multiple PPC campaigns simultaneously.
  • Overseeing campaigns across a number of platforms (e.g. Google Ads, Social Media ads, ResearchGate).
  • Creating & managing remarketing lists
  • Targeting selected groups through keyword and audience research.
  • Managing and editing campaign budgets and adjusting bids to optimize ROAS,
  • Tracking daily, weekly & monthly KPIs to identify opportunities for improvement or more efficient spend.
  • Reporting KPIs to Marketing Managers and Marketing Director on a regular basis via various dashboards.
  • Ensuring campaigns are aligned across multiple channels, avoiding wasted spend or crossover.
  • Working with IT department to ensure smooth tracking of conversions across multiple domains.
  • Reducing risk of click fraud and irrelevant spend.
  • Staying up-to-date with PPC/SEM trends and techniques, and applying them where relevant.

Skills, Knowledge and Experience:

  • Minimum 3 years’ experience as a PPC Manager or Digital Marketing Specialist focused on Search Engine Marketing.
  • BSc/BA in Marketing, Digital Media or a related field, with Google Ads certification.
  • Experience with multiple platforms, e.g. Google Ads, Facebook Ads, Twitter Ads LinkedIn Ads.
  • Experience with GA4, Google Search Console and Google Tag Manager, as well as setting up and maintaining KPIs for website activity.
  • You’ll need strong analytical and numeracy skills, and be confident translating large amounts of data into comprehensible or visual reports.
  • Expertise using and manipulating paid search dashboards to optimize spend.
  • Proficiency in MS Excel, PowerPoint, and Word.
  • Excellent English, both verbal and written, and experience presenting reports and optimizations.

Nice to have:

  • Understanding of broad-stroke digital marketing concepts and SEO.
  • Knowledge of Data Studio and/or other data visualization tools is a plus
  • Google Ads or a similar certification will be a plus

What we offer:

· Competitive salary and a full-time labor contract;

· Fixed working hours (Monday-Friday);

· Additional social benefits;

· Hybrid working mode – office with a great location and home office option for limited time;

· A challenging environment that will stimulate you to grow as a professional;

· Experience in multinational company;

· In case you are interested in this position, please submit your CV in English.

Please email your CV to: sgivon@kenes.com

Position Code: