Kenes Group has been awarded a Gold Medal for the second consecutive year in the Agencies category at the Eventex Awards 2025, reaffirming its standing as the only PCO to receive such a distinction this year.

Our entry, titled “Kenes Group: 60 Years of Pioneering Global Knowledge-Sharing Platforms,” was recognised for excellence in Concept, Creativity and Innovation, as well as Achievements and Results. The jury praised Kenes Group’s innovative mindset, technological advances, and commitment to sustainability, highlighting the company’s ability to adapt to the evolving needs of international associations and medical congresses.

Commenting on the achievement, Ori Lahav, CEO of Kenes Group, said:

“Every year the competition highlights the best agencies, events, tech, and venues from the world of events. Winning Gold again at Eventex Awards is a tremendous honour for us. It’s a testament to the incredible dedication, creativity, and resilience of our global team. As we celebrate our 60th anniversary this year, this award underscores our continued commitment to innovation and delivering exceptional value to our partners and clients. We remain determined to keep pushing boundaries and leading the way in our industry.”

The jury commended Kenes Group’s pioneering role in the PCO industry and highlighted several key achievements and innovations:

• Global Reach: Operating in 55 countries across 6 regions, Kenes Group organised 121 events in 2024, attracting over 190,000 participants across in-person, virtual, and hybrid formats.

• Technological Innovations: Innovations such as the AI Abstract Submission Assistant, the Unlok Education Platform, and face recognition kiosks are transforming the delegate experience and enhancing operational efficiency.

• Sustainability Leadership: From carbon reduction initiatives to social responsibility, sustainability remains at the heart of Kenes Group’s operations.

• Original Events: The creation of new brands like Independent Ageing and Air Space Integration reflects the company’s visionary approach to event design.

• Association Management Excellence: Managing 20 scientific and medical associations, Kenes Group continues to foster long-term partnerships and global impact.

Individual judges shared their impressions of Kenes Group’s entry:

“Kenes Group shows a strong mix of experience and fresh thinking. They’re leaning into innovation with AI, sustainability, and creative event design, while still delivering at scale. Their 2024 work proves they know how to show up globally and keep evolving with their clientele.” — Yinka Freeman, Founder, Triple Pocket Events

“60+ years in an industry that has undergone countless changes is a testament to this group’s adaptability and innovative approach to success. Specific items that stood out were the ability to design for sustainability, multichannel engagement, and tech adaptations that increase engagement and enhance security.” — Devon Montgomery Pasha CMP, CED, Director, North America, Event Design Collective GmbH

In addition to the Gold Medal in the Agencies category, Kenes Group was awarded a Bronze Medal in the Sustainability Initiative category for the project “ESPID 2024 in Copenhagen: Kenes and Bella Center Partnership for Sustainability.” The ESPID 2024 meeting achieved a 12% carbon footprint reduction and 36% less waste. Innovative efforts included Sustainability Travel Grants, a Step Up Challenge, and real-time carbon tracking, setting a new standard for eco-conscious events.

ESPID 2024 also championed inclusivity, raising female speaker representation to 49.3%, and introduced educational initiatives like the session “Greening Healthcare: Sustainable Practices from Danish Hospitals to Everyday Life.” Praised by the Eventex jury for its innovation, measurable outcomes, and comprehensive execution, ESPID 2024 has set a new industry standard for integrating sustainability into every facet of event planning and delivery.

About Eventex Awards 2025

This year’s Eventex Awards saw a record-breaking 1,239 entries from 59 countries across 6 continents, reflecting the global scale and vibrancy of the events and experience marketing industry.

Ovanes Ovanessian, Co-founder of Eventex Awards, remarked:

“The 15th edition of Eventex Awards has once again demonstrated that the creativity of the events industry knows no bounds. We’ve witnessed remarkable projects from outstanding professionals who continue to drive the industry forward. Winning an Eventex Award is undoubtedly worth celebrating, and we congratulate Kenes Group on this remarkable achievement.”

Founded in 2009, Eventex Awards has grown to become the most esteemed recognition in the world of events and experiential marketing, spotlighting the best agencies, events, technology, and venues globally. Every year, the competition highlights the most innovative and impactful contributions to the events industry.

The full list of winners is available here.

For more information, please contact:

ivpopova@kenes.com

Iva Popova

Marketing Communications Manager 

In a world where technology is rapidly transforming healthcare, one innovation dares to bring emotional intelligence to the forefront. This year, the IAPCO Innovation Award was presented to Nuria Fernandez, Online Education Specialist at Kenes Group, for her ground-breaking course AI-Powered Simulation Training: Mastering Sensitive Discussions on Weight Management.

The course, developed on the UNLOK education platform, uses emotional recognition AI to help healthcare professionals navigate complex, often uncomfortable conversations with greater empathy and confidence. We caught up with Nuria after her win at IMEX Frankfurt 2025 to explore how this unique simulation came to life, and why the future of medical education just might start with listening.

Q: Congratulations, Nuria! How does it feel to receive the IAPCO Innovation Award 2025?

Nuria: Thank you so much! Honestly, it is an incredible feeling. I am so grateful to IAPCO for this recognition. It was one of the most meaningful professional experiences I have had. Just being nominated felt special, but winning was something else entirely. It is a great motivator, not only for me personally but for the entire team at Kenes Group. I feel empowered to continue pushing boundaries in medical education.

Q: What does this recognition mean to you on a personal and professional level?

Nuria: Personally, it is a big milestone. This is the first time I have received an award like this, and it really encourages me to keep growing in my career. For Kenes, it is also significant, it is the second time we have received an IAPCO Innovation Award. The first was for our digital learning platform, UNLOK, and now this win shows that we are still moving in the right direction. It reinforces our belief in the power of innovation and collaboration.

Q: What inspired this course specifically, and why focus on weight management and communication?

Nuria: Though I am not part of the diabetes community myself, we work closely with healthcare professionals, patients, and experts. What we consistently hear is that language matters, especially when discussing topics like weight or chronic conditions. These conversations are sensitive, and traditional training often does not prepare professionals for the emotional side of them.

This course was created in response to direct feedback from our learners. We wanted to give healthcare professionals a way to practice these conversations in a safe, reflective space, to build empathy, confidence, and communication skills.

Q: How is this course different from other medical training?

Nuria: The main difference is the integration of emotional recognition AI. While the patient in the simulation is portrayed by a real actress, the AI monitors your facial expressions, tone of voice, and the words you use during the conversation. Based on that, it gives you personalised feedback creating a unique experience tailored to each user.

You are not just passively watching a video or reading slides. You are interacting. You are reflecting. You are learning how to become more emotionally aware and that is incredibly powerful, especially in healthcare.

Q: What were the biggest challenges in developing the simulation?

Nuria: Definitely integrating AI in a way that was meaningful and accurate. AI can sometimes ‘hallucinate’, meaning it generates incorrect or misleading responses. We had to train the system carefully, feeding it the right language and emotional cues so the feedback would be realistic and helpful.

Finding the right actress to portray the patient was also key. We needed someone who could really convey the emotional nuances of such a sensitive conversation. That authenticity was crucial to making the simulation feel real and impactful.

Q: Who can benefit from this training?

Nuria: This is not just for physicians; it is for anyone involved in patient care. Nurses, nutritionists, even support staff. The skills you develop through this activity are universal – eye contact, active listening, respectful language. These are things we sometimes forget in the rush of daily routines, but they make all the difference in how we connect with others.

The experience is also highly personalised, no two users will receive the same feedback. It is all based on how you communicate, which makes it both practical and deeply personal.

Q: What kind of feedback have you received so far?

Nuria: It is overwhelmingly positive. Over 300 healthcare professionals have already registered for the course, and the response has been fantastic. Many were surprised by how engaging it was, not just because of the technology, but because it made them think differently about empathy and communication.

Our key opinion leaders were also impressed. It is rare to see such innovation applied to soft skills training in medicine. And that is exactly where we see huge potential for growth.

Q: What is next for UNLOK and Kenes Group’s digital learning?

Nuria: We are continuing to grow the platform and expand our content. While this activity focused on interpersonal skills in diabetes care, our goal is to apply this model to other areas. For example, pregnancy and diabetes, older adults with comorbidities, or even patients with Alzheimer’s or cancer.

UNLOK is not just about technical knowledge. It is about building confidence and compassion. And that is what sets us apart. As I like to say, the sky is the limit.

Q: Any final thoughts for readers who might want to explore this experience themselves?

Nuria: Yes, I encourage anyone interested to visit the UNLOK platform and try the simulation themselves. It is not just about learning a skill, it is about seeing how technology can help us become more human. And that, to me, is the most exciting part of all.

Nuria Fernandez’s work is a reminder that innovation does not always mean faster or flashier – it can also mean more human. By blending advanced AI with real emotional connection, her award-winning course shows that empathy can be learned, practiced, and refined like any other clinical skill.

As the UNLOK platform continues to evolve, one thing remains clear: meaningful progress in healthcare depends not just on what we know, but on how we make others feel. And with leaders like Nuria at the helm, the future of medical education is in thoughtful, compassionate hands.

By Iva Popova, Marketing Communications Manager, Kenes Group

This article was originally published in the #120 issue of the Headquarters Magazine – Homo Machina: How is Technology Redefining the Way We Meet, page 48, 49 – March 2025: https://bit.ly/4lgTAKe

The 11th Congress of the European Academy of Paediatric Societies (EAPS 2025) is a milestone in the global effort to advance child health. Taking place on 18–20 October 2025 in Lisbon, Portugal, this year’s congress marks the beginning of a new chapter, as EAPS transitions into an annual event.

This evolution reflects the growing need for regular, in-depth exchange among pediatric specialists from around the world. For Kenes Group, EAPS is a flagship event that exemplifies our mission to build platforms for knowledge sharing that drive real-world impact in healthcare.

Uniting the Global Pediatric Community

Since its founding in 2006, EAPS has established itself as a premier forum for science, clinical advancements, and interdisciplinary collaboration. With participation from some of the world’s most respected pediatric societies, the 2025 edition is set to be the most comprehensive yet.

Collaborating Societies:

EAPS 2025’s new strategic partnerships are setting the stage for significant future growth and expanded reach.

ESCAP – European Society for Child and Adolescent Psychiatry

ESID – European Society for Immunodeficiencie

PNAE – Paediatric Nursing Associations of Europe

SIOP – International Society of Paediatric Oncology

These partnerships ensure that EAPS 2025 will span a broad spectrum of sub-specialties—from neonatal and adolescent medicine to pediatric oncology and mental health—making it the ideal platform for pediatric professionals seeking to deepen their expertise and broaden their networks.

A Programme Built for Impact

The theme of EAPS 2025, “Uniting Expertise, Advancing Care”, speaks to the congress core mission. Attendees can expect:

• Expert-led scientific sessions covering breakthrough research and clinical innovations
   
• Interactive workshops that translate knowledge into practice
   
• Global networking opportunities across disciplines and borders
   
• A spotlight on young investigators, providing emerging talents with an international stage to present their work
   

Innovations at EAPS 2025

EAPS 2025 integrates new technologies to enhance efficiency, accessibility, and delegate satisfaction—setting a new standard for international medical congresses.

• AI Abstract Assistant – Offers real-time, AI-driven feedback to improve abstract clarity and submission quality.
  
• AI Session Summaries – Delivers concise, real-time scientific recaps, improving content accessibility and knowledge retention.
  
• Facial Recognition for Badge Printing and Badge Pre-Ordering – Enables fast, contactless check-in via automated kiosks and simplifies arrival with app-based badge collection in just seconds.
  
• Digital E-Tickets – Centralises access to all congress activities within the event app—no printed vouchers needed.
  
• E-Posters – Expands abstract visibility through interactive digital stations and mobile access.

These features, implemented by Kenes Group, ensure that all attendees—onsite or online—spend less time managing logistics and more time engaging with science, innovation, and community.

Why Lisbon?

Lisbon is more than a picturesque European capital—it’s a city deeply rooted in medical progress, particularly in the care of children. The birthplace of Portuguese paediatrics, Lisbon has long been a symbol of both compassionate care and scientific advancement.

In the late 19th century, Lisbon saw the opening of Dona Estefânia Hospital, the first dedicated paediatric hospital in Portugal. It marked a pivotal moment in the history of children’s medicine in the country. Today, Portugal’s paediatric care is among the most advanced in Europe, with impressive outcomes reflected in some of the continent’s lowest child mortality rates.

Set against this rich legacy, Lisbon offers EAPS 2025 the ideal backdrop for the global paediatric community to gather, reflect, and shape the future of child health together.

Would you like to learn more about EAPS 2025? Please contact:

yangelova@kenes.com

Yuliana Angelova-Kazankina

Marketing Manager

Visit: https://eaps2025.kenes.com/ 

Empowering Knowledge Through Innovation

At Kenes Group, innovation isn’t just a strategy — it’s a mindset. As we celebrate 60 years of transforming medical education, we are proud to share that one of our own has been recognised on the global stage for redefining how healthcare professionals learn and grow.

Nuria Fernandez, Online Education Specialist at Kenes Group, has been awarded the IAPCO Innovation Award 2025 for her visionary work on AI-Powered Simulation Training: Mastering Sensitive Discussions on Weight Management.

Presented by IAPCO President Sissi Lignou at the IMEX Frankfurt Gala Dinner on 21 May, the award honours bold ideas that spark real-world change across the meetings and professional education industry.

Reimagining Medical Training with AI 

Nuria’s award-winning course, hosted on UNLOK Education —

 our proprietary digital learning platform — is a breakthrough in online learning. In just 15 minutes, it equips healthcare professionals to improve the way they approach emotionally sensitive conversations with patients, particularly those living with chronic conditions like Type 2 Diabetes. 

The simulation blends actor-led scenarios with emotional recognition AI that analyses facial expressions, tone of voice, and engagement. Based on this real-time feedback, users receive personalised guidance to improve both verbal and non-verbal communication. 

“We saw the potential to use emotional recognition AI to help healthcare professionals handle conversations with their patients more sensitively and without judgement,” said Nuria Fernandez. “This technology provides an opportunity for self-reflection and growth in a way that traditional training does not.” 

Global Reach, Real Impact 

Topics like weight and chronic illness are often difficult to address — and traditional medical training rarely prepares professionals for the emotional nuances involved. 

This course creates a safe, reflective environment where healthcare professionals can build their empathy, communication, and confidence — resulting in better patient experiences and improved outcomes. 

Launched during the ATTD 2024 Congress, the course has already attracted over 300 healthcare professionals worldwide and has earned praise for its human-centric, tech-forward approach. 

With more scenarios and modules planned, this is just the beginning of Kenes Group’s efforts to use AI-powered learning to enhance patient care globally. 

Celebrating 60 Years of Innovation 

As we mark six decades of empowering knowledge, this recognition is a testament to our enduring mission: pushing boundaries, embracing transformative technologies, and creating lasting impact for the industries and communities we serve. 

Congratulations, Nuria, and thank you for helping us advance healthcare education. 

Experience the future of healthcare training. Try the AI-powered course today: https://unlok-education.com/ai-powered-simulation-training-mastering-sensitive-discussions-on-weight-managementfor-effective-engagement/  

Want to hear more from Nuria? Watch the exclusive behind-the-scenes interview with her at IMEX Frankfurt as she reflects on the award and the future of AI in education.

About the IAPCO Innovation Award 

Organised annually by the International Association of Professional Congress Organisers, the Innovation Award honours individuals and organisations that go beyond the expected, introducing new methods, technologies, and models that raise the standards of professional congress organisation across the globe. 

Kenes Group, a global leader in Professional Conference Organisation (PCO), Association Management (AMC), and Continuing Medical Education (CME), proudly announces the launch of its refreshed brand identity. This significant transformation, marking the company’s 60th anniversary, underscores Kenes Group’s unwavering commitment to innovation, expertise, and empowering knowledge within the events industry.

The rebrand, unveiled as part of this milestone year, is a visual and strategic evolution designed to reflect the company’s growth, pioneering spirit, and forward-looking vision.

“At Kenes Group, we are always exploring new ways of disrupting and pioneering the industry, whether it is through how we develop our business, through our technological innovations, or our public image,” said Ori Lahav, CEO of Kenes Group. “Our new branding is a statement of both legacy and innovation, a tribute to the image that has accompanied countless event teams for decades and a fresh start of what we expect will be more decades to come, empowering knowledge with our leadership.”

A Brand That Reflects Kenes Group’s Journey and Future

The rebranding process was a creative journey spanning nearly a year. Kenes Group collaborated with three design agencies and reviewed over 30 unique proposals before arriving at a concept that truly represents its heritage and ambitions. The new brand identity retains the iconic red colour, symbolising passion, focus, and energy while introducing a refined logo with modern, organic shapes that reinforce the company’s dynamism and forward-thinking ethos.

“The decision to refresh our brand was not one we took lightly. It was driven by the need to reflect our position as a leader in innovation, expertise, and empowering knowledge within the event planning and association management industry,” explained Milush Bahanov, Global Marketing & Communication Manager. “Our new brand needed to capture the energy and vision of Kenes today while staying true to the values that have built our reputation over 60 years. It had to tell the story of our growth, our expertise and our pursuit of excellence.”

A Thoughtful and Meaningful Evolution

One of the key elements retained in the refreshed branding is the Kenes Swoosh (a curved shape that represents growth, movement and energy), an integral part of the company’s identity that symbolises continuous progress, learning, and innovation. Initially introduced in previous iterations of the logo, the Swoosh remains a powerful emblem of Kenes Group’s journey from a modest beginning to a global industry leader. “Today, I am proud to say that we have a brand that not only reflects who we are but also who we aspire to be,” Bahanov added.

A Legacy of Excellence, A Future of Possibilities

For 60 years, Kenes Group has set industry benchmarks in PCO, AMC, and CME services, consistently delivering exceptional experiences for professional communities worldwide. The rebranding signifies not just a visual change but a reaffirmation of the company’s mission: to empower knowledge, foster collaboration, and drive innovation in global events and association management.

“We believe this is more than just a new look—it is a symbol of our continued evolution and our ambition for the future,” said Lahav. “We invite our partners, clients, and stakeholders to embrace this transformation with us as we continue to shape the future of knowledge exchange and professional events.”

For more information about Kenes Group and its rebranding, please contact:

Milush Bahanov
Global Marketing & Communication Manager

e: mbahanov@kenes.com
Kenes Group

– A Breakthrough for Cancer Treatment in Latin America 

The 63rd Annual Conference of the Particle Therapy Cooperative Group (PTCOG 63), organized by Kenes Group, will take place June 2–7, 2025, in Buenos Aires, gathering leading experts in particle therapy. This year’s event coincides with a major regional milestone: the launch of Argentina’s first Proton Therapy Center (CeArP – Centro Argentino de Protonterapia), a flagship project advancing cancer treatment and research in Latin America. 

CeArP will be the first proton therapy center in Latin America, marking a significant leap in medical innovation. Equipped with the Proteus Plus system, featuring Pencil Beam Scanning and IMPT, it will offer cutting-edge, highly precise cancer treatments while serving as a hub for research and development. 

“The opening of Argentina’s first Particle Therapy Center marks a significant milestone for cancer treatment in Latin America. The first proton therapy center in South America reflects the commitment of the region to advancing medical innovation and expanding access to cutting-edge therapies. As the global community gathers for PTCOG 63 in Buenos Aires, we celebrate this important step forward in harnessing particle therapy to improve patient outcomes worldwide.”
— Prof. Marco Durante, Ph.D., PTCOG President 

CeArP: Transforming Cancer Treatment in Latin America 

A collaboration between CNEA, UBA, IBA, and INVAP, CeArP is set to redefine cancer treatment in the region. 

Unlike conventional radiotherapy, proton therapy minimizes damage to healthy tissues, making it ideal for tumors in critical areas like the brain, head and neck, and lungs, as well as for pediatric patients who are highly sensitive to radiation side effects. 

“The Argentine Proton Therapy Center, the first of its kind in Latin America, will become a regional reference for clinical and scientific research in particle therapy, being associated with prestigious medical and technological institutions known for their strong academic, scientific, and technological achievements: the National Atomic Energy Commission, the Roffo Cancer Institute of the University of Buenos Aires, and the Garrahan Pediatric Hospital.”
— Gustavo A. Santa Cruz, PTCOG 63 Local Organizing Committee (LOC) 

At CeArP’s core is the C230 cyclotron, a 230-tonne particle accelerator installed within a radiation-shielded bunker. 

“This is a very important milestone because the cyclotron is the main machine of the Argentine Center for Proton Therapy. Gantries will be installed in the coming days, which are the structures through which proton beams are directed to the patients. We estimate that the first tests could start in the second half of 2025.”
— Luis Rovere, CNEA Vice President 

The 8,000-square-meter facility, located next to the Nuclear Diagnosis Centre Foundation (FCDN) and across from the Ángel H. Roffo Institute of Oncology, will serve both clinical and research purposes. It will also feature LAIDEP (Laboratory for Research & Development in Proton Therapy), further expanding expertise in the field. 

“The Argentinian project has been conceived as part of a national health program to establish centers for cancer diagnosis and treatment in different regions of the country. In addition to the installation of the proton therapy system, which is already in its final phase, other tasks such as training human resources, ensuring efficient clinical operations, guaranteeing high-quality technical services, updating and upgrading the system throughout the facility’s lifecycle, and developing a research program will be challenges to undertake. These efforts will pave the way for similar projects in developing countries.”
— Alejandro Mazal, Centro de Protonterapia Quironsalud, Spain 

Bridging Borders in Particle Therapy at PTCOG 63 

As Latin America’s first-ever PTCOG-hosted conference, PTCOG 63 will bring together global and regional leaders to explore proton therapy, carbon ion therapy, clinical applications, and research innovations. 

Key Highlights: 

✔ Educational & Scientific Sessions – Gain insights from global experts on physics, clinical applications, biology, and emerging innovations in particle therapy. 

✔ Keynote & Industry Symposia – Hear from thought leaders and industry pioneers on the latest advancements in cancer treatment. 

✔ Oral & Poster Presentations – Explore groundbreaking research and clinical outcomes through interactive discussions. 

✔ Networking & Collaboration – Connect with clinicians, researchers, and industry leaders at receptions, facility tours, and dedicated networking events. 

✔ Exhibitor Lounge & Sub-Committee Sessions – Engage with leading companies and participate in focused discussions shaping the future of particle therapy. 

With 4,000+ PTCOG members and 100+ facilities worldwide, this year’s conference will be a key platform for advancing innovation, collaboration, and patient access. 

Join Us in Buenos Aires! 

As PTCOG 63 coincides with the launch of CeArP, this is a once-in-a-lifetime opportunity to witness the dawn of proton therapy in Latin America. We invite the global particle therapy community to be part of this historic moment and help shape the future of cancer treatment in the region. 

Join us in Buenos Aires from June 2–7, 2025, and be part of this historic moment. 

🔗 For more information, visit https://ptcog63.org

Contact

Milush Bahanov

mbahanov@kenes.com

Global Marketing & Communication Manager

For six decades, Kenes Group has stood at the forefront of professional congress organisation, navigating uncertainty with resilience and strategic foresight. As the company celebrates its 60th anniversary, it is a testament to its ability to manage risk effectively, turning crises into opportunities and emerging stronger through challenges.

At the recent Kenes 60^th Anniversary and Leadership Summit 2025 held in Vienna, Austria, Executive Chairman and Chief Vision Officer Dan Rivlin highlighted risk management as the key factor to the group’s long-standing success. Following, a recollection of his speech.

The DNA of Crisis Management

“We must have crisis management from all kinds of wars, terrorist attacks, disasters, natural disasters. We used to say that if something happened around the world, we need to be alert. But our capabilities to face challenges like that—it’s really legendary. Nothing less.” – Dan Rivlin, Kenes Group EC & CVO.

From economic downturns to political unrest, Kenes Group has continuously adapted to shifting global landscapes. One of the tests of resilience that Rivlin recalled happened in 2000 when a sudden political crisis wiped out their business in just a week: “We were still using fax. When the fax finished, the paper was gone, all the business was either moved or cancelled. We brought ourselves from those ashes, and we built this core PCO empire at that time,” Rivlin added.

In response, Kenes moved several meetings within a few months’ notice, securing alternative venues, handling cancellations, and managing complex logistics. Most importantly, communication played a crucial role. “In crisis management, it is not sufficient to act—communication (two-way) is just as important, as stakeholders are anxious and seek information and reassurance.”

Facing Natural and Political Disruptions

Kenes Group has also shown remarkable agility in managing external disruptions. In 2010, the eruption of the Eyjafjallajökull volcano in Iceland led to a massive ash cloud, grounding flights across Europe. The company had 8,000 attendees at an event, many of whom were stranded. “We took everybody, including the team, and we got everyone out of the city. And with a small team, some of them are still here today with us, we stayed behind just to ensure everybody was back to safety. That’s crisis management,” said Rivlin. Despite the disruption, Kenes continued the meeting until its conclusion while simultaneously arranging accommodation and transportation for those affected. “The fact that they had someone to talk to and that we continuously provided them with updates was crucial, as the situation was highly unstable.”

Similarly, Kenes had to react swiftly during one of the wars in the Middle East. A major congress scheduled to take place in Istanbul had to be relocated within two weeks. “We had to find a new location, secure hotel rooms, make announcements, and even stationed a team at the airport with a policy and a few reserved rooms in case someone missed the news and still travelled. Thankfully, nobody did.” The rapid response, along with clear and constant communication, ensured a seamless transition. “Naturally, our capability to move fast, find solutions, and calmly communicate is critical.”

COVID-19: Transforming Crisis into Innovation

Perhaps the most defining test of recent years was the COVID-19 pandemic. When in-person meetings came to a halt, many organisations struggled. Kenes Group, however, saw an opportunity. Within three weeks, the company developed its own virtual meeting platform VirtuOz, ensuring continuity for clients. “Covid came and Covid was a curse, but in part for us, it was a big blessing. In three weeks, together with a lot of people in the office, we were able to create a platform that today we can look at like the first plane. But it worked. And we had the first virtual meeting three weeks after the world shut all the doors.”

The real challenge, however, was not just the platform but managing all stakeholders—committees, boards, sponsors, and participants. “Nobody knew the magnitude of the crisis, so we initially planned to move meetings to different countries, postpone them to the second half of 2020, and negotiate with suppliers. But as the situation evolved, we had to continuously adapt. We learned how to operate TV studios and converted meetings into virtual formats while improving our platform based on real-time needs.” Kenes Group’s ability to evolve was reflected in the transformation of its virtual platform, which saw major developments from its early version in March 2020 to its refined version in 2022, and to the current educational platform UNLOK Education.

“We didn’t just sit there and wait for the government to help us, which they wouldn’t anyhow,” Rivlin noted. Instead, the company focused on communication, managing expectations, and keeping its own team motivated. “We attended countless board meetings, reassuring associations that we would guide them to safe harbour. Internally, we had to continue operations in a highly uncertain period while ensuring our staff remained confident.”

Looking Ahead: A Future Built on Resilience

Kenes Group’s 60-year journey is a powerful example of how effective risk management can drive long-term success. Whether facing political turmoil, natural disasters, or a global pandemic, the company’s response has been marked by quick decision-making, strategic adaptability, and unwavering commitment to its clients and employees.

As Kenes Group looks to the future, its legacy of crisis management continues to be a guiding force. With decades of experience and an ability to embrace change, the company remains well-equipped to navigate whatever challenges lie ahead. “In crises, there are the three F’s—flee, freeze, or fight. We chose to fight!” Rivlin concluded. “This company today is strong, it’s ambitious, and it’s capable. And you’re all going to write the next chapter.”

By Kenes Group Media & Communication Manager Estefanía Zárate Angarita

This article was originally published in the #118 issue of the Headquarters Magazine – PCO Insights, page 48, 49 – March 2025: https://bit.ly/420CZlq

PAUL COLSTON TAKES A CONSULTATION WITH KENES CEO ORI LAHAV

The medical market is not just important in and of itself, it is fundamental to the conferencing industry. Globally, the medical and healthcare conference sector represents a significant portion of the MICE industry. According to one recent UFI/ICCA Report, an estimated 50% of all international association meetings worldwide are related to medical and healthcare disciplines. This equates to thousands of events annually, attracting millions of participants.

CEO of Kenes Group, Ori Lahav, says the medical market is central to everything his international PCO does. “We are a mission-driven company with a clear purpose: to improve patient outcomes by fostering platforms for global collaboration, education, and innovation in healthcare,” Lahav says. “Our portfolio includes over 100 annual events, with more than 80% being in the medical and scientific sectors. In 2024 alone, Kenes Group engaged over 200,000 participants from across the globe through its events, facilitating knowledge sharing that directly impacts clinical practices and research advancements.”

The role of medical conferences goes beyond presentations and networking, they are platforms where the latest breakthroughs are introduced, interdisciplinary collaborations are forged, and healthcare professionals are empowered with knowledge that ultimately benefits patients. Kenes is one of many agency-enablers of this vital ecosystem.

I asked Lahav why the company choose to specialise in this area, particularly as there seem to be so many barriers to entry with pharma codes and other regulations to take into account. “Kenes Group’s specialisation in medical and scientific conferences is deeply rooted in our history and purpose. From our founding in 1965, we have maintained strong relationships with top-tier academic institutions and leading medical societies, positioning ourselves as a trusted partner in advancing healthcare knowledge.”

Lahav admits the sector comes with its unique challenges, including strict compliance regulations and ethical guidelines. “However,” he says, “these barriers also underscore the importance and integrity of medical meetings. We’ve developed unparalleled expertise over nearly 60 years, which enables us to navigate these restrictions effectively while delivering impactful events.”

Lahav identifies the following key regulatory challenges when organising medical congresses:

• Content accuracy and evidence-based information

Medical meetings are built on trust. The content presented must be evidence-based, peerreviewed, and scientifically sound. This focus on accuracy ensures that healthcare professionals leave with actionable knowledge that directly improves patient outcomes.

• Compliance with regulatory standards

Regulatory frameworks like Ethical MedTech, ACCME, and EACCME dictate how events are structured. Sponsorship and branding are carefully regulated to ensure that the content remains unbiased and educational.

• Sponsor interaction and content independence

Sponsors’ influence on content is strictly limited to maintain objectivity. Kenes creates designated spaces for sponsor engagement, such as exhibition areas and satellite symposia as a way of ensuring that educational content remains free from commercial bias.

• Audience-centric education

The focus of medical congresses must be to ensure that the knowledge shared has a direct impact on patient care, even if it means forgoing some of the more dynamic and flashy elements seen in other industries’ events.

• Confidentiality and data privacy

Patient confidentiality and privacy regulations shape what data can be shared. This requires careful planning and compliance checks to ensure all shared material meets legal and ethical standards.

• Destination and entertainment restrictions

Unlike other events, medical congresses cannot use the destination as a marketing tool or include entertainment that deviates from the educational purpose. Instead, activities like wellness programmes are designed to align with attendee wellbeing and the congress’s mission.

Lahav says the secret to success here is in turning challenges into opportunities. Kenes Group has organised some of the world’s most impactful medical conferences, including working with: WPA – World Psychiatry Association, WSO – World Stroke Organisation, WFN – World Federation of Neurology, SIOP – The International Society of Paediatric Oncology, EAS – European Atherosclerosis Society, and ESPGHAN – European Society for Paediatric Gastroenterology. All are events attracting thousands of participants.

Supporting associations beyond events

For a group like Kenes, event organising is only one part of the equation. Through a dedicated Association Management team, the group provides year-round consultancy and strategic guidance to medical and pharma-based clients.

Services include:

• Governance strategy: Helping associations optimise their structures and decision-making processes to align with their goals.
• Membership engagement: Developing initiatives to attract, retain, and engage members through personalised communication, value-added services, and active community building.
• Diversifying income: Supporting associations in identifying and leveraging additional revenue streams beyond membership fees and congresses, such as educational programmes, certifications, and sponsorships.

Medical associations are typically led by passionate and highly knowledgeable healthcare professionals whose expertise lies in medicine, although not necessarily in managing the complexities of running a global or regional organisation or orchestrating large-scale events.

“This is where a global professional conference organiser (PCO) like Kenes Group becomes indispensable,” Lahav explains. “Our role is to complement their medical knowledge with the operational, logistical, and marketing skills required to ensure their success on a global stage.”

Medical associations heavily rely on their annual or recurrent meetings to finance their daily operations, and another major function is to provide certified, quality education to their members. Therefore, they turn to PCOs to help them take care of the operational aspects of their conferences and meetings, including addressing any risk factors.

Legacy

In the age of the knowledge economy destinations tend to measure conference success on legacy as much as numbers of bed nights and major pharma/medical events are all about developing better treatments and health outcomes. “A PCO like Kenes Group plays a vital role in amplifying the legacy impact of medical conferences, ensuring their value extends far beyond the event itself,” says Lahav.

He continues: “Through meticulous planning and execution, we foster environments where pioneering research from diverse sources, regions of the world and socioeconomic backgrounds is shared, partnerships are formed, and actionable knowledge is disseminated. Our focus on digital tools, data collection, and post-event strategies ensures that the insights and advancements presented are accessible to a broader audience.”

Organising medical conferences involves managing a significant financial risk. Factors like fluctuating costs, unpredictable global conditions, and the need for high-quality content all are part of the work to find the delicate balance between tight budgets and ambitious conference goals.

As well as rising prices for venues, services, Lahav points towards increasing demand for innovative technologies and higher standards of sustainability, making it even more crucial to deliver value without compromising the experience or impact of the conference.

Looking ahead to 2025 and beyond, Lahav identifies several trends that he believes will shape the future of medical conferences and maybe, too, the broader meetings sector. “Our society is going through a major technology disruption with AI and Machine Learning. This will play a critical role in the way we manage our associations and events. I am excited about the positive impact it can have on our society.

“AI and Machine learning can already today drive personalised and data-driven experiences that will transform how we design and engage with participants. By leveraging AI and advanced analytics, we can create tailored experiences, ensuring that each attendee receives the most relevant content.” He also sees sustainability continuing to be a key priority as all sectors place increasing value on eco-friendly practices.

Kenes is also applying its knowledge gained in the medical field to foster new partnerships in emerging industries like technology and governance.

This article was originally published in the #134 issue of the Conference & Meetings World – CMW Magazine – Medical Meetings, page 35, 37 – January 2025: https://bit.ly/4gXnW1r

We would like to extend our heartfelt gratitude to all the partners who played an integral role in making Kenes Group’s 60th Anniversary & Leadership Summit 2025 in Vienna, Austria, a successful gathering of 300 employees from all our offices and remote locations, that took place from January 13 to 15, 2025.

Read: Kenes Group 60th Anniversary: A Global Meeting in Vienna, Austria

This milestone event would not have been possible without the significant support, collaboration, and dedication of the following individuals and organisations:

1. Vienna Convention Bureau – Meeting Destination Vienna (www.meeting.vienna.info): A special thank you to the CVB for being the driving force behind this celebration. Your invaluable contributions, recommendations, and assistance with local suppliers were instrumental in ensuring the event’s success. Your support went above and beyond, and we are deeply grateful for your partnership.
2. ACV Austria Center Vienna (www.acv.at): Our sincere thanks to the ACV Austria Center Vienna for providing the perfect venue for our celebration. Your space set the stage for an unforgettable evening, and we appreciate your hospitality and cooperation.
3. NH Danube City Hotel (www.nh-hotels.com): A big thank you to the NH Danube City for hosting the Management Summit and accommodating approximately 60% of our celebration participants. Your excellent service contributed significantly to the comfort and convenience of our guests.
4. Hotel Schani Uno City (www.schanihotels.com): We extend our gratitude to the Schani Uno City for hosting 40% of our participants. Your hospitality ensured a pleasant stay for our guests, and we are thankful for your support.
5. Hotel Imperial Riding School Vienna, Autograph Collection (www.marriott.com): Thank you to the Imperial Riding School Vienna, a member of Marriott’s Autograph Collection, for hosting the All-Hands educational session. Your historic and elegant venue provided the ideal setting for this important gathering.
6. Finkelstein Yaniv – Simul Europe GmbH (www.simuleurope.org): Our appreciation goes to Finkelstein Yaniv and Simul Europe GmbH for providing the essential audiovisual support for the All-Hands educational session. Your expertise and professionalism were crucial to the success of the event.
7. Boaz Arad (www.boaz-arad.com): A heartfelt thank you to Boaz Arad for his exceptional videography work. Your talent and dedication brought the Kenes 60 movie to life, capturing the essence of our celebration.
8. Amit Edelman (www.sight-sound.de): We are grateful to Amit Edelman for supporting Boaz Arad’s work and contributing to the production of the Kenes 60 movie. Your collaboration was key to creating a memorable and impactful film.
9. Denis Abbonato (www.denisabbonato.com): Thank you to Denis Abbonato for his outstanding photography services. Your work beautifully documented the event, and we appreciate your skill and generosity.
10. Itay Ganot – EMD Studio (https://emd-studio.com): A special thank you to Itay Ganot of EMD Studio for handling all the graphic production and creating the digital photo exhibition. Your creativity and attention to detail added a unique and personal touch to the celebration.
11. Meeting Linq (www.meetinglinq.com): Our gratitude goes to Meeting Linq for providing badges and some of the giveaways. Your contributions helped enhance the overall experience for our participants.
12. Standout (www.standout.eu): Thank you to Standout for providing signs and setting up the celebrations. Your support was essential in creating a festive and welcoming atmosphere.
13. Kenes Israel (kenes-israel.com): Last but certainly not least, we extend our heartfelt thanks to Kenes Israel for producing the event. Your dedication, expertise, and commitment to excellence were pivotal in bringing this celebration to life. We are truly grateful for your invaluable contribution.

Once again, Partnership Makes the Difference! Thank you to all our partners for your invaluable contributions. This global gathering was a true testament to the power of collaboration, and we are honoured to have worked with such an exceptional team. Here’s to many more successful partnerships in the future!

Warm regards,

Avital Rosen-Topel

arosen@kenes.com 

Vice President of Business Development

Kenes Group

Kenes Group, a global leader in professional congress organisation and association management, marked its 60th Anniversary with an unprecedented gathering in Vienna, Austria, from 13 to 15 January 2025.

Read: Acknowledgements for Kenes 60th Anniversary & Summit: Partnership Makes the Difference!

The event brought together 300 employees from around the globe, representing locations such as Switzerland, Bulgaria, Spain, the Netherlands, Turkey, Israel, Germany, Colombia, Thailand, the United States, Singapore, and more. The event highlighted Kenes Group’s legacy of excellence, innovation, and collaboration over six decades.

This milestone event was made possible through the valued partnership with the Vienna Convention Bureau, underscoring the importance of strong alliances in delivering exceptional experiences. The project was led by Vice President of Business Development Avital Rosen–Topel, who has been part of Kenes Group since 1991.

The Kenes Leadership Summit 2025: Shaping the Future

From January 13 to 14, Kenes Group hosted its annual Kenes Leadership Summit 2025, a traditional gathering of the management board and key partners, including Interplan, Kenes M+, derCampus, and Kenes Asia. The Summit, which fosters collaboration and innovation across the organisation, covered various critical topics shaping the company’s strategic direction.

Key sessions at the summit included:

• Marketing Trends: Explored emerging B2C marketing strategies for 2025, emphasising the role of technology and actionable steps to enhance congress and association marketing efforts.
• The State of the Group: Reviewed 2024 achievements, main challenges, and financial outcomes while presenting the outlook for 2025.
• Sharing Hubs and Reporting Back: Discussed trends such as generative AI, sustainability, DE&I, and innovative PCO-AMC business models, reinforcing Kenes Group’s focus on applying cutting-edge solutions.
• The Future Workforce: Addressed strategies for attracting, engaging, and retaining next-generation talent, including Gen Z, emphasising employer branding and employee retention.
• Group Synergies: Unveiled opportunities for cross-company collaboration to enhance efficiency and foster growth.

CEO Ori Lahav remarked on the importance of the Summit:

“The Kenes Leadership Summit is a vital platform for aligning our strategies and fostering collaboration among our partners. These sessions allow us to innovate, address challenges, and ensure that we continue to lead in the meetings and congress industry.”

A Legacy of Impact

On January 14, Kenes Group leaders welcomed the global team in Vienna for a networking evening at the Austria Center Vienna.

In his speech during the event, Executive Chairman & Chief Vision Officer Dan Rivlin, also the son of Kenes Group Founder Gideon Rivlin (1932 – 2020), highlighted how relationships and human talent have been and continue to be the cornerstone of Kenes Group’s success:

“We believe in the ability to make a change in the world, we believe in people, and that is part of what brings us forward. It is one of those values that is embedded in our DNA. The family feeling and the bonding were carved by hours and hours of hard work. Think about it – it’s not natural. We have different cultures here from different offices, we are not sitting together, and we still build, through hard work and despite current challenges, friendships that were created while striving towards a common goal. This is what the special spirit is all about.”

The All-Hands Educational Session: From Virtual to In-Person

On January 15, Kenes Group held its global All Hands Meeting in person for the first time in years, at the Vienna Imperial Riding School, Hotel, a member of Marriott’s Autograph Collection.

Traditionally conducted virtually to accommodate the company’s international team, the special in-person session created a unique opportunity for face-to-face connection and collaboration. This open dialogue emphasised transparency and reinforced the company’s commitment to fostering engagement across all levels.

The evening was further enriched by a corporate social responsibility activity, resulting in donations of 250 bags of personal care items for Caritas Austria NGO to distribute among people living in homelessness conditions. 

A Message from the Vienna Convention Bureau

Anita Paic, Director of the Vienna Convention Bureau, praised the enduring collaboration with Kenes Group, stating:

“Congratulations to Kenes Group on 60 remarkable years of excellence and innovation in the meetings industry! We are truly honoured that Vienna was selected as the venue to celebrate this incredible milestone. Over the years, the Vienna Convention Bureau has not only built a strong and valued partnership with Kenes Group but also fostered many lasting personal connections with your outstanding team. Your contributions have profoundly shaped the global meetings and congress industry, playing a significant role in establishing Vienna as a leading meeting destination. Here’s to many more years of collaboration, achievement, and shared success!”

A Long-Term Partnership with Vienna

The partnership between Kenes Group and Vienna has been longstanding, with the city hosting numerous prestigious meetings organised by Kenes. Recent examples include:

• 10th Congress of the European Academy of Paediatric Societies (EAPS 2024), Austria Center Vienna, ~2,300 participants
• 23rd WPA World Congress of Psychiatry (WCP 2023) – World Psychiatric Association, Austria Center Vienna, 4,000 participants
• 55th Annual Meeting of the European Society for Paediatric Gastroenterology, Hepatology and Nutrition (ESPGHAN 2023), Austria Center Vienna, 4,000 participants

About Vienna: A Premier Meeting Destination

Renowned for its central location in Europe, exceptional connectivity, and commitment to sustainability, Vienna is a premier hub for global meetings. With its rich cultural heritage, vibrant arts scene, and centuries-old tradition of hosting international events, the city continues to attract organisations and delegates worldwide.

Visit: https://meeting.vienna.info

About Kenes Group

Founded in 1965, Kenes Group has been at the forefront of professional congress organisation, delivering exceptional events across the globe. With a team of over 360 professionals, the company serves international associations and organisations, contributing to innovation and excellence in the meetings industry.

Visit: www.kenes.com

For media enquiries, please contact:

Estefanía Zárate Angarita

eangarita@kenes.com

Kenes Group Media & Communication Manager

For inquiries about Vienna, please contact:

Helena Steinhart

helena.steinhart@vienna.info

Media Relations, Vienna Tourist Board

Discover how to transform your events into sustainable experiences with our comprehensive guide. Packed with actionable best practices based on Kenes Group’s strategic implementation of our Sustainability Policies, this whitepaper provides insights on integrating the 17 United Nations Sustainable Development Goals (SDGs) into your event planning. From reducing waste and costs to promoting inclusivity and well-being, learn how to create impactful, eco-friendly events that leave a lasting positive legacy.

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Reaching six decades is a rare milestone, achieved by only a handful of companies worldwide.

Also read: Kenes Group 60th Anniversary: A Global Meeting in Vienna, Austria

Kenes Group, a global leader in professional congress organisation (PCO) and association management (AMC), proudly marks its 60th anniversary this year. Founded in 1965, Kenes Group has grown from a visionary start-up to a world-renowned organisation, standing as a testament to resilience, innovation, and commitment to excellence.

For Kenes Group, this anniversary celebrates longevity and reflects the trust, expertise, and solidity that characterise the company. Over the past 60 years, Kenes Group has facilitated the exchange of professional research, committed to its mission of Empowering Knowledge, furthering quality learning, and creating cross-disciplinary collaborations through educational events, communities, and programmes.

A Legacy Built on Trust and Innovation

From its earliest days, Kenes Group has been a pioneer in transforming scientific meetings into global knowledge-sharing platforms. The company has been instrumental in fostering countless medical breakthroughs, scientific collaborations, and professional connections that have shaped industries and improved lives.

What sets Kenes Group apart is its ability to adapt and innovate in an ever-changing world. From navigating global challenges such as economic recessions, natural disasters, and the COVID-19 pandemic, to embracing emerging technologies like generative AI and sustainable practices, Kenes Group has consistently demonstrated its ability to evolve and lead.

A Global Family with a Shared Vision

At the heart of Kenes Group’s success are its people. With over 360 professionals across 15 locations worldwide, the company operates as a global family, united by a shared commitment to excellence and a passion for making a difference. This family-like culture, combined with a deep understanding of both the business and human aspects of the industry, has been a cornerstone of Kenes Group’s enduring success.

“Reaching 60 years is a remarkable achievement, but what truly defines Kenes Group is our ability to innovate and adapt while staying true to our core values,” said Ori Lahav, CEO of Kenes Group. “Our journey has been shaped by the trust of our clients, the dedication of our team, and the partnerships we’ve built along the way. As we look to the future, we are excited to continue pushing boundaries, exploring new horizons, and creating opportunities for growth and impact.”

Looking Ahead: A Future of Innovation and Growth

As Kenes Group celebrates this milestone, the company remains focused on the future. With a clear vision and a commitment to innovation, Kenes Group is exploring new markets, products, and partnerships to further its mission of advancing global knowledge exchange.

“Our story is far from over,” added Dan Rivlin, son of Founder Gideon Rivlin (1932 – 2021) and current Executive Chairman and Chief Vision Officer of Kenes Group: “We are just getting started. The next chapter will be written by the same values that have guided us for six decades: excellence, innovation, and a deep belief in the power of people to make a difference.”

About Kenes Group

Founded in 1965, Kenes Group is a global leader in professional congress organisation and association management. With a team of over 360 professionals, the company has organised thousands of events, bringing together millions of healthcare professionals, scientists, and thought leaders from around the world. Kenes Group is dedicated to advancing global knowledge exchange and shaping the future of the meetings industry.

For media enquiries, please contact:

Estefanía Zárate Angarita

eangarita@kenes.com

Media & Communication Manager