Worth Portugal Concept as a local representative of Kenes
Worth Portugal Concept is a creative-driven, experiential Destination Management Company (DMC) and boutique agency.
Geneva, Switzerland, June 15, 2017 – Kenes Group, a leading Professional Conference Organizer (PCO) and Association Management Company (AMC), expands into a top 10 destination according to the latest ICCA Rankings – Portugal. Worth Portugal Concept, the local representative of Kenes, is a creative-driven, experiential Destination Management Company (DMC) and boutique agency which will now serve as the Kenes representative in Portugal and will further support Kenes Group in its operations in the country.
With major client congresses taking place in Portugal annually, Kenes Group has been looking for a more personal approach in this location. Portugal, now ranking in the top 10 according to the latest ICCA Report and hosting annually more than 72,000 delegates offers a favourable climate and beautiful scenery. Its sustained economic growth over the years and the availability of an outstanding infrastructure has been a key factor for the development of the local meetings industry, making the destination one of the top choices for meetings and events.
Worth Portugal Concept offers bespoke solutions, always taking in consideration of the client’s needs and maximising as much as possible, their return on investment and satisfaction. Focusing on creativity, excellence and innovation, both Kenes Group and Worth Portugal Concept recognised the worth of a mutual collaboration over several shared events and operations. “We have known and worked with Worth Portugal Concept for years now, which made this next step into our partnership very natural. We are looking in the same direction, it makes sense to go together,” commented Carlos de Sebastian, Managing Director of Kenes Spain and Latin America. “I am personally very excited to see one more partner with such high standards and impeccable work ethic join our representative programme. It gives me also a great pleasure to work more with Portugal as the country for years have created a great support to events of different sizes and for planners working in the destination,” added Marlies Steinebach, Global Director Business Development. “We are excited to join Kenes Group’s global team and to enrich each-others work through this collaboration and joined expertise. We believe that going forward together will bring us many mutual benefits, and it will make our events experience better for our delegates,” said Jaime Viegas, Country Manager Portugal at Kenes Group.
This is the tenth company to join Kenes Group’s representative programme that was announced last year with the strategic expansion into Latin America, now also covering the EMEA region, as well as Asia Pacific.
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